
Factors Influencing the Formation of The Image of Higher Education and Their Classification Features
Abstract
This article analyzes the factors influencing the formation of the image of higher education institutions, classifying them into groups. These factors are assessed based on social, economic, informational-communication, and management approaches. Both internal and external factors are considered to evaluate their impact on the image of higher education institutions. Furthermore, the article examines one of the modern innovative approaches: the “iMagistr.uz” platform – a digital system for monitoring the scientific and pedagogical activities of graduate students, which serves as a new mechanism positively influencing the image of these institutions. This platform’s role in enhancing the image of higher education institutions through effective monitoring and evaluation of academic activities is critically analyzed. The article highlights the significance of integrating such innovative tools in improving the reputation and competitiveness of educational institutions on a global scale.
Keywords
Higher education, internal and external factors, digital management
References
President of the Republic of Uzbekistan. On the Approval of the Concept for the Development of the Higher Education System of the Republic of Uzbekistan until 2030. 8 Oct. 2019, Decree No. PF-5847.
Khodjaeva, S. T. The Role of Information and Communication Technologies in Shaping the Image of Higher Education Institutions. Uzbekistan National University Publishing House, 2020.
Rakhmatullaev, A. Management of the Higher Education System and Formation of Its Image. Academy of Education of Uzbekistan Publishing House, 2018.
Khaydarov, D. Innovative Management Approaches in the Higher Education System. Bukhara State University Publishing House, 2021.
Shokirov, U. A. Digital Technologies and Higher Education Institutions: Modern Approaches. Samarkand State University Publishing House, 2019.
Abduqodirov, M. Management Systems in Higher Education Institutions and Their Impact on Institutional Image. Sharq Publishing House, 2020.
Qodirov, F. Social Factors and the Impact of Education Quality in Higher Education. Karakalpak State University Publishing House, 2022.
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